somewhere door county is a self-directed apparel brand and creative playground for storytelling through design. Inspired by Door County nostalgia, each collection draws from Midwest summers and memory, expressed through original illustration, slow-made production, and styled brand shoots. I led all aspects of creative direction—including branding, screen printing, sewing, product design, and grassroots rollout across digital and physical platforms.
As Creative Director, I led the development of a cohesive brand identity across packaging, merchandise, digital, and in-person touchpoints. From seasonal can designs to apparel and video content, I built a bold visual system that reflects Hinterland’s adventurous, Midwestern spirit.
A few short videos and ads made for social, email and Hinterland’s website
miscellaneous pizza box design, sticker, pizza truck design
I designed branded packaging and visual assets for this local coffee shop, including cold brew labels, stickers, magnets, menus, and in-store signage. The work reflects a playful, minimal aesthetic tailored to their grab-and-go concept and neighborhood vibe.
I developed a playful, modern brand identity for Neighbourly, a burger and wine spot focused on elevated casual dining. Work included custom burger wrap designs, supporting brand graphics, and a curated color palette that brought the brand’s cheeky-meets-chic tone to life.
Branding and packaging design for a spice and herb company inspired by curated playlists and mellow, coastal energy. Work included logo design, illustration, and product packaging.
